Between Caveman and Metrosexual: A Middle Ground for Every Man Medspa Facial and Body Services for Men
As men understand that a healthy, more visually appealing look can help them to advance in business and in their personal lives, a growing number are seeking body and facial medspa services–especially young men between 18 and 34. Of this group, 20% report getting facials when they get a hair cut and more than 25% have had manicures and pedicures.
Researchers have found more men of all ages are showing an interest in services that make them feel clean, groomed, and youthful–under the right conditions. Most men prefer environments that cater to them. For example, they may find a medspa more comfortable since it feels more “medical,” with highly skilled medical professionals and well trained aestheticians, than the neighborhood spa that caters to the mani/pedi crowd.
Men also prefer skin care products that are unscented (like the Esana line) and have less flambuoyant packaging.
If you think the man in your life could benefit from a healthier, more polished appearance (and who couldn’t?), consider the following:
Facials—men, like women, enjoy facing the world with clean, clear skin and unclogged pores for a healthy glow that can boost confidence and self-assurance. In a medspa, highly trained aestheticians can help your man choose the correct type of facial in an environment that feels professional and health oriented.
Microdermabrasion—since most men don’t use makeup to cover blemishes, sun damage, age spots, and other imperfections, microdermabrasion (where the outer layer of the skin’s surface is buffed away) is an excellent option. It’s quick, painless, and leaves the skin smoother and more youthful. This vacuum-assisted procedure can also help dislodge ingrown hairs.
Cool Sculpting and other body work—for the many men who can’t get rid of love handles and other trouble spots, even with regular workouts at the gym, a non-invasive procedure like Cool Sculpting may be the perfect solution. Results from the procedure are gradual. Dead fat cells are naturally eliminated over a period of 2-3 months, ideal for a man who may be shy about admitting he used a medical procedure to achieve his fitness and body image goals.
Excess fat around the chest that can result in a breast-like appearance has also been treated successfully with this noninvasive method.
Ultherapy – Even with good genetics the typical man experiences some degree of skin laxity from his late thirties onward, an effect that can be exacerbated by weight loss and sun damage. Focusing ultrasound energy to prompt collagen production and repair under the surface of the skin, Ultherapy is an impressive technology that will reverse sagging of the face and neck without ever having a needle and usually zero down time.
Facial products—many men who want to look their best may already be trying skin products without real impact. Book your guy for a session with a trained, knowledgeable aesthetician who can guide him to products that really work!
Here are a few of our most popular products for men:
- Neocutis Hydrogel has PSP, the most complete protein blend of Human Growth Factors, Cytokines, and Interleukins available to rejuvenate and soothe skin. The product is clear, oil free and offers hydration that literally plumps the skin.
- Esana Refining Serum includes alpha-hydroxy acids that help in exfoliation of the skin to create a smoother surface. With the addition of a skin-lightening agent called arbutase, we can target sun damage and age spots resulting in a more even-toned look.
- Esana Eye-lighter is a dual action treatment for undereye circles, valuable when you can’t turn to make-up in order to conceal them.
- Esana Protect is a scent-free antioxidant facial sunscreen (SPF 30) that with daily use will help his skin resist further sun damage.
A great way to introduce the man in your life to face and body possibilities is with a holiday gift certificate. With a gentle nudge, once he experiences a stress-free, relaxing session at the medspa—and sees the results—you won’t have to convince him to go a second time!
